Authentic Marketing Resources
Authentic Marketing Resources
Over the years we have taken many courses and training. What we have found is that many of them didn't resonate with our desire to create a business from home that brought joy to our lives. The message we heard the most is grind it out, hustle, work long hours, making business is hard. Well, you get the message right? The courses we share here are to help you learn and grow your business from an authentic point of view.
Over the years we have taken many courses and training. What we have found is that many of them didn't resonate with our desire to create a business from home that brought joy to our lives. The message we heard the most is grind it out, hustle, work long hours, making business is hard. Well, you get the message right? The courses we share here are to help you learn and grow your business from an authentic point of view.
Introducing George Kao, Authentic Marketing Coach – In his own words about his courses
So you’re new to my courses, and wondering which ones you should take? This guide offers short descriptions and a suggested journey
If you’re new to business and are struggling with what you should offer, who your ideal clients are, and how to do the marketing of your future products and services, I recommend Creating Better Offers ($75). I recommend this course to all my clients.
Even if your business is established, but you wish your products/services sold better, the that course will give you important ideas and exercises!
Once you’ve gotten some clarity and excitement about your offer (the product or service you want to sell), then you need to clarify your business model, how to price your offers effectively, and your ongoing actions to grow your business. Take the Intro to Authentic Business ($50) which offers step-by-step templates for business planning.
What if you’re in a hurry to get clients? Take the Authentic Client Enrollment ($75) course for proven strategies for attracting new clients to work with you. By implementing even a few of the ideas, you should be well on your way to filling your client roster.
By the way, you don’t have to keep reading if you’ve already found the course you want to take. Come back to this article after you finish the course, should you need to learn additional skills.
Among the most important skill sets for a solopreneur is how to manage time effectively and take strategy action, consistently and joyfully. If you’d like to reboot how you plan and manage your time, overcome procrastination, and learn my top recommended habits to make your daily work productive and joyful, check out the Mindful Time Management course ($75).
If you find that even with good time management you’re often stuck, emotionally, about your marketing, afraid to put yourself out there, then you may benefit a lot from the EFT for Confidence course ($100).
Do you struggle with clarifying your overall message, and how you can coherently communicate it in your content, i.e. when you are writing or making videos? Would you love a template for creating an overall message that resonates with your ideal clients? Check out the Message Building Course ($100).
Next up are four courses that will help you to create great content consistently:
Let’s say you’ve published content online but wish it could reach a lot more people. Here are two courses to solve that problem for you:
Finally, there’s The Path of Mastery course ($60) which gives you a strategy for continually improving all aspects of your business. Step by step, month by month, you can gradually become more skillful in your client services, in creating content, and in enrolling new clients. The course helps you to observe and consciously attend to the process of mastery in your most important activities.
All of the above mentioned courses are available now for you to download and enjoy. When you sign up for a course, you also get access to two of the Monthly Q&A Calls, for us to interact in real time about any of your business challenges.
Here is the proposed schedule of my upcoming courses:
July -- Creating Your 3 Wills (last will & testament, professional will, and ethical will) so your clients, your family, and your community are taken care of. Doing these documents will also renew your sense of purpose and passion.
November -- Youtube SEO so that you can get your videos found by a lot more people.
December -- Intro to Authentic Business to help you reboot your business planning for the coming year.
The actual lineup may change, so you might want to join the George Kao Launch Newsletter for the announcements.
So you’re new to my courses, and wondering which ones you should take? This guide offers short descriptions and a suggested journey
If you’re new to business and are struggling with what you should offer, who your ideal clients are, and how to do the marketing of your future products and services, I recommend Creating Better Offers ($75). I recommend this course to all my clients.
Even if your business is established, but you wish your products/services sold better, the that course will give you important ideas and exercises!
Once you’ve gotten some clarity and excitement about your offer (the product or service you want to sell), then you need to clarify your business model, how to price your offers effectively, and your ongoing actions to grow your business. Take the Intro to Authentic Business ($50) which offers step-by-step templates for business planning.
What if you’re in a hurry to get clients? Take the Authentic Client Enrollment ($75) course for proven strategies for attracting new clients to work with you. By implementing even a few of the ideas, you should be well on your way to filling your client roster.
By the way, you don’t have to keep reading if you’ve already found the course you want to take. Come back to this article after you finish the course, should you need to learn additional skills.
Among the most important skill sets for a solopreneur is how to manage time effectively and take strategy action, consistently and joyfully. If you’d like to reboot how you plan and manage your time, overcome procrastination, and learn my top recommended habits to make your daily work productive and joyful, check out the Mindful Time Management course ($75).
If you find that even with good time management you’re often stuck, emotionally, about your marketing, afraid to put yourself out there, then you may benefit a lot from the EFT for Confidence course ($100).
Do you struggle with clarifying your overall message, and how you can coherently communicate it in your content, i.e. when you are writing or making videos? Would you love a template for creating an overall message that resonates with your ideal clients? Check out the Message Building Course ($100).
Next up are four courses that will help you to create great content consistently:
- Authentic Content Writing ($60) will give you the templates to expand your writing to cover all aspects of your message. The course will inspire and teach you the habits of writing consistently, so that you can show up to your ideal audience through a blog, social media, and email newsletter. Writing is also essential for helping you explore and discover greater depths in your message.
- Authentic Video Creation ($120) gets you going on finally making your videos in a simple and doable way. You don’t need to learn video editing or get fancy equipment. What your ideal audience needs is your authentic presence. To see and hear you will make a real difference for potential clients in deciding whether to work with you.
- Creating Simple Courses ($150) helps you to take your message and convert it into products that will earn you passive income. If you love to learn, you’ll likely love to teach! This course shows you how to choose your own course topics to teach, and understand the logistics for creating and launching an online course. It also gives you a supportive community of fellow course creators to work with!
- Simple Book Self-Publishing ($60) offers you a complete step-by-step guide for putting together your books and launching them. The course was created after I wrote and self-published two books successfully and carefully documented my journey. Cut the learning curve by getting my checklists and guidance.
Let’s say you’ve published content online but wish it could reach a lot more people. Here are two courses to solve that problem for you:
- Facebook Ads ($150) is my most popular course. No surprise because FB Ads is the easiest way to get your content (and offers) distributed to as many people as you’d like. You can target your message to people in specific locations, age range, gender, job titles, and interests.
- Simple JV’s or Authentic Collaborations ($75) is the other major strategy I recommend to my clients for getting their content and offers to the right audiences. There are many people out there who have already built engaged audiences, so why not tap into their work, instead of re-inventing the wheel or working in isolation? This course teaches you how to find the right collaborators, how to reach out to them (what to say) and the various types of collaborations, including JV’s (joint ventures).
Finally, there’s The Path of Mastery course ($60) which gives you a strategy for continually improving all aspects of your business. Step by step, month by month, you can gradually become more skillful in your client services, in creating content, and in enrolling new clients. The course helps you to observe and consciously attend to the process of mastery in your most important activities.
All of the above mentioned courses are available now for you to download and enjoy. When you sign up for a course, you also get access to two of the Monthly Q&A Calls, for us to interact in real time about any of your business challenges.
Here is the proposed schedule of my upcoming courses:
July -- Creating Your 3 Wills (last will & testament, professional will, and ethical will) so your clients, your family, and your community are taken care of. Doing these documents will also renew your sense of purpose and passion.
- Instagram Marketing: how to use Instagram simply and effectively to get your content and offers out to the right people.
- Visual Identity and DIY Graphic Design to help you improve your website and marketing materials so you can bring more beauty and artfulness to your content and marketing.
November -- Youtube SEO so that you can get your videos found by a lot more people.
December -- Intro to Authentic Business to help you reboot your business planning for the coming year.
The actual lineup may change, so you might want to join the George Kao Launch Newsletter for the announcements.